A speculative archaeological site of the future
a term inspired by speculative design, HELLSEGGA experiments with different facets of computing (e.g. circom/snarkjs, threejs, tvm) and build out the core parts of products that we believe will be impactful in the future.
To echo the notion of speculative archaeological site of the future, different combinations of simple geometric shapes with minimal colors is used as the fundamental building blocks of the designs.The typographic elements such as grids and fonts follow a swiss (zurich) approach, expressing the neutral property of technology.
The logo design uses purely circular and straight edges to illustrate the raw strength with each stroke. I used my own font system YUAN to represent each of the letters in Hellsegga (utilizing negative space and contour). The geometric shapes and lack of coloring made it futuristic, while the combinations of the shapes make up for ancient glyphs like looks. The different small glyphs are put together in a 2 by 2 format for the purpose of making the logo square, a more versatile design comparing to logos that either stretch horizontally or vertically.